Great job Jeremy!

http://www.hospitalityupgrade.com/_magazine/magazine_Detail-ID-608.asp

Valued Partners, Clients, Supporters and Friends,

Defero3 is evolving; we have recently reorganized ourselves to improve our focus on supporting our growth, dealer partners and customers.

Defero3 has also enhanced the feature set of our hosted offering with improvements such as shared line appearance, data circuit failover and enhanced voice (QoS) quality of service along with an overall increase of its call MOS scoring.

While we are pleased to say that Defero3 is ahead of our 2011 business plan and have more than doubled our customer base in 2011, these changes were essential to ensure our continued growth in the hospitality market.

Defero3 is a key member of the Vine Simplexity Corporation. Soon to be listed on the Deutsch Stock exchange, Vine is a family of select innovative, leading edge IT, telecommunications and Internet-based companies. As such, Defero3 is well positioned for growth.

We appreciate your business and look forward to sharing a bright future. Please contact us if you have any questions.

All the best,

Brian Nielsen Vice President Vine Simplexity

CEO Defero3 (Acting) bnielsen@defero3.com

Yogi Rawal, VP of Business Development of Defero3 Inc., states, “Percipia Networks is an established leader in the hospitality industry, a name recognized by Hoteliers as leader in network management, and an innovator in products developed for Hotels such as Parallax.  We are extremely proud and excited to have them as a partner!  With their existing contacts as well as new opportunities that they will bring to Defero3, I know we will have a long and successful relationship.”

Defero3 believes that Percipia’s experience and success in the hospitality industry and its clientele both throughout North America and internationally will make a valuable addition to Defero3’s network.

Michael Velasquez, CEO of Percipia Networks, states, “Percipia Networks is excited about our recent partnership with Defero3.  As a leader within hospitality technology, working alongside a company such as Defero3 is essential to establishing the best solutions and customer service within the field.  Defero3’s hosted PBX solution is a key component and the best option for the completion of Percipia’s telephone portfolio.”

About Defero3

Defero3 offers innovative, hosted voice services tailored for hotels, resorts and extended stay properties.  Defero3 provides unique cost cutting capabilities which offer the choice of utilizing the hotel’s existing telephone wiring infrastructure or leveraging a CAT5e/CAT6 wiring infrastructure by converging the voice and data into one seamless network – eliminating the problem of managing and maintaining expensive premise-based PBX equipment.  For more information on Defero3’s hosted voice solutions please visit www.Defero3.com

About Percipia Networks

Globally recognized as a leading provider of innovative applications to the hospitality industry, Percipia Networks has an established presence as a pioneer in the advancement of next-generation guestroom technologies, including messaging platforms, feature-rich voice applications and IP telephony.  Percipia is well known for their Parallax application, which offers unique IP phone applications for guest rooms such as room service, group directories and more for vendors like Cisco and NEC.  Percipia Networks also offers a wide range of technology solutions and applications – for more information please visit www.percipianetworks.com

Contact Info:

Joseph DeCiantis

VP Channel Affairs

(888) 973 8647 x 403

jdeciantis@defero3.com

www.defero3.com

“Defero3 is proud to introduce EscapeWire as our newest dealer. Our natural migration into their Triple Play offering combined with their ability to install and support the defero3 hosted solution offers the hospitality industry a unique low-cost single stop for voice, video & data services” states Tom Guziak, CEO at Defero3, Inc.

EscapeWire brings a great deal of hospitality experience along with a large hospitality client base and Defero3 looks forward to working with them as one of their premier dealer partners.

“We could not be happier and more excited about our relationship with Defero3. Our clients have been asking us for a PBX solution that substantially reduces the upfront cost of installation as well as the ongoing monthly costs for service & usage. They have been frustrated with traditional PBX vendors because they know the technology exists to provide the service they need at reasonable prices but they just haven’t been presented with that option. With Defero3, we can now offer them both benefits” states Michael Woodhead, VP of Business Development at EscapeWire Solutions.

About Defero3

Defero3 offers innovative hosted voice services tailored for hotels, resorts and extended stay properties. Defero3 provides unique cost cutting capabilities which offer the choice of utilizing the hotel’s existing telephone wiring infrastructure or leveraging a CAT5e/CAT6 wiring infrastructure by converging the voice and data into one seamless network – eliminating the problem of managing and maintaining expensive premise-based PBX equipment. For more information on Defero3’s hosted voice solutions please visit www.Defero3.com

About EscapeWire Solutions

EscapeWire Solutions is a full service network solutions provider specializing in technology solutions for the hospitality industry. EscapeWire designs and installs customized, IP (VOIP) Phone Systems,expandable, Free-to-Guest (FTG) TV distribution systems including High-Definition programming, Digital Signage Solutions, High-Speed Internet access (HSIA) solutions, IP Surveillance/Camera Systems, Structured Cabling,Website Design/Hosting and Managed Network Services including backup and disaster recovery solutions. We pride ourselves on providing our clients state-of-the-art solutions with exceptional customer service and support. Our technical expertise coupled with our hands on hospitality experience helps us to create solutions that solve real world issues within the hospitality industry today. EscapeWire currently has clients throughout the United States and Canada and has installed systems in several independent and branded hotels, conference centers, and universities including Holiday Inn, Crowne Plaza, Hilton, Marriott and the world renowned Hay-Adams. EscapeWire is proud to be an associate member of the IAHI.

For more information on the Defero3 90/90 plan, please email sales@defero3.com and enter 90/90 in the subject line.

*Certain conditions apply

Contact Info:
Joseph DeCiantis
VP, Channel Affairs
1 888 973 8647 x 403
jdeciantis@defero3.com
www.defero3.com

The agreement will offer preferred pricing and services for telecommunication standards and requirements for today’s hospitality marketplace to the owners of IHG franchised properties in the United States and Canada.  The service can be easily installed, centrally managed by the hosting center and can reduce visits by technicians.

Over the past decade, PBX revenues have evaporated across the hotel industry and hotel owners have requested a telecommunication solution to reduce the high costs associated with telephony services.

Tom Guziak, CEO of Defero3, said, “Our hosted voice solutions with its leading-edge technology will enable IHG properties to reduce expenses which were associated with the legacy technology of the past.  With the replacement of premise-based PBX equipment, energy-related costs are reduced with far less equipment at the hotel.  In addition, monthly operating costs are reduced as properties can take advantage of VoIP long distance calling with the Defero3 unlimited North American dialing plan. The Defero3 program features a 5-year warranty on equipment along with free automatic software upgrades so that the upfront investment is protected over the lifecycle of the system.”

The Defero3 solution includes IP phones for staff with direct dial-in calling features as well as call accounting, maintenance and training.  With the Defero3 solution, hotels will maintain the same enhanced services for guests including access to hotel services, voice mail, do not disturb and wake-up notifications. Guziak said, “Defero3’s solution will work with IP phones or existing analog phones in the guestroom and still utilize the advantages of VoIP.”

In a time where hoteliers are searching for ways to decrease capital investment and operating costs, the Defero3 voice solution delivers the desired favorable financial outcomes of saving which hoteliers seek. Scott Lockwood, purchasing/communications manager of Kinseth Hospitality Company, an IHG franchisee, said, “Defero3 has given our properties all the features and functionality of a premise-based PBX with savings we had not realized before. Hosted voice is a new concept in hospitality, after looking at several options we decided to go with Defero3 and now after two years we are very satisfied with their services and support, not to mention the savings we have realized by decreasing capital expenses, as well as monthly operating costs.”
Gustaaf Schrils, IHG’s vice president of global technology, Americas said, “IHG is always looking for leading-edge solutions to enhance the guest experience and reduce operating costs.  As more and more technology is offered on a hosted platform basis, hotels can realize important advantages such as energy savings, reduced maintenance for premise-based equipment and lower operating costs. Defero3 offers all the features and functionality of a traditional PBX with the advantages of cloud computing.  This agreement will provide our hotels with a truly value-added technology solution with a better long term investment rationale.”

Defero3 offers innovative hosted voice services tailored for hotels, resorts and extended stay properties.  Defero3 provides unique cost-cutting capabilities which offer the choice of utilizing the hotel’s existing telephone wiring infrastructure or leveraging a CAT5e/CAT6 wiring infrastructure by converging the voice and data into one seamless network – eliminating the problem of managing and maintaining expensive premise-based PBX equipment.

Defero3 believes that XETA’s history and experience in the hospitality industry, along with its commitment to delivering value to its customers will make XETA a valuable addition to Defero3’s dealer network.

“Communication services are critical in a complex hospitality environment with a large number of users,” said Don Reigel, XETA’s executive director of sales. “By combining our national reach and installed base with Defero3’s hosted voice solution, this partnership will bring reliable and cost-effective voice solutions to an even larger portion of the marketplace. The potential benefits to our customers are numerous, including increased end-user satisfaction, revenues and occupancy.”

“We are thrilled to announce this partnership with XETA Technologies,” said Tom Guziak, Defero3’s chief executive officer. “XETA’s engineering team brings the expertise to effectively deploy and support Defero3’s hosted solution on a fully converged hospitality network and/or leverage an older analog cabling infrastructure. Coupled with the professionalism of their account executive team, XETA exemplifies the quality representation Defero3 seeks from its partners.”

The Defero3 solution works with IP guestroom telephones or existing analog guestroom telephones while utilizing the advantages of VoIP. The solution includes IP telephones for the administrative staff with direct dial-in calling features as well as call accounting, maintenance and training.  With the Defero3 solution, hotels will maintain the same enhanced services for guests including access to hotel services, voice mail, do-not-disturb and wake-up notifications.

Defero3 has certified Cetis corded 3300IP and cordless 9600 Series sets and found them compatible with their hosted voice solution, enabling hotels to create a differentiated guest communications experience with minimal investment.

—-“As a valued master distributor of Cetis, Defero3 effectively provides hotels with complete, secure, voice & data solutions which are delivered via a hosted service model. Thus, resulting in seamlessly integrated inbound/outbound voice, with collaboration, productivity, and internet applications,” said John Grubb, Director of Marketing, Cetis, Inc.

—-“We are thrilled to enhance our relationship with Cetis”, reports Thomas Guziak, CEO, Defero3, Inc. “Our new master distributorship status gives us the ability to offer exceptional price points for our hospitality voice solutions as well as superior quality guestroom endpoints”, he concludes.

About Cetis
Cetis, Inc. is a U.S. based corporation and leading ISO-9001, RoHS and WEEE-certified manufacturer of Scitec, Teledex, and TeleMatrix brand SIP corded, DECT SIP cordless, analog, and digital Centrex telephones. Through the 2006 merger of TeleMatrix and Scitec, and the 2009 purchase of Teledex assets, Cetis has deployed 21 million telephones at 100,000 commercial customer locations worldwide.

About Defero3
Defero3 offers innovative hosted voice services tailored for hotels, resorts and extended stay properties.  Defero3 provides unique cost cutting capabilities which offer the choice of utilizing the hotel’s existing telephone wiring infrastructure or leveraging a CAT5e/CAT6 wiring infrastructure by converging the voice and data into one seamless network – eliminating the problem of managing and maintaining expensive premise-based PBX equipment.

About Defero3
Defero3 offers innovative hosted voice services tailored for hotels, resorts and extended stay properties.  Defero3 provides unique cost cutting capabilities which offer the choice of utilizing the hotel’s existing telephone wiring infrastructure or leveraging a CAT5e/CAT6 wiring infrastructure by converging the voice and data into one seamless network – eliminating the problem of managing and maintaining expensive premise-based PBX equipment.  For more information on Defero3’s hosted voice solutions please visit www.Defero3.com

About Pinnacle Communications
Pinnacle Communications has been in the voice and data business for over 20 years. One of the leading voice and data solution providers, Pinnacle delivers solutions to any company, large or small. Pinnacle has a team of more than 200 associates, operations throughout the United States, and access to a network of 500 certified technicians from coast to coast. Pinnacle designs, supplies and installs complete voice and data infrastructure solutions and offers ongoing technical support and advanced professional services. For more information, please visit Pinnacle Communications online at www.pinnaclecommunications.com.

The Candlewood Suites, one of the 40 hotels managed by Kinseth Hospitality Companies, will be the third property in Wisconsin to utilize Defero3’s hosted voice solution.  Defero3 ownership has been working with Kinseth Hospitality Companies for several years and has provided a hosted voice solution to a number of their managed properties.  The solution has helped the Kinseth hotels save on costs and has allowed them to worry less about their telecom system and focus more on their business:

“With cell phones unfortunately being used as an alternative to guestroom telephones, hotels face difficult telecom revenue challenges. Telecom service revenue and margins have declined while Traditional IP PBX equipment costs have not and market segmentation has required more tailored services to meet guest expectations. Defero3 plays a major role in bridging that gap for us”
–Scott Lockwood, Technology Purchasing Manager, Kinseth Hospitality Companies

“Defero3’s Centralized PBX Solution eliminates PBX maintenance worries at the property level and allows our on-site staff to focus on the core business of hospitality”
–Scott Lockwood, Technology Purchasing Manager, Kinseth Hospitality Companies

Tom Guziak, CEO of Defero3, states “Defero3’s hosted voice solution is the leading hosted hospitality voice service available today. The dynamic carrier grade platform was built from the ground up designed specifically to meet the voice needs for hoteliers both in functionality and savings.  We estimate savings of approximately 35% compared to leading on-premise PBXs.  Our service eliminates the need for an onsite PBX and incorporates all of the management, voicemail, call accounting, upgrades and services in to one low monthly cost.”

Mr. Guziak further states “our solution is ideal for existing properties with existing analog room telephones or new builds which can facilitate IP guestroom telephones.  All properties will find a value in this revolutionary service.”

About Defero3:
Defero3Defero3 based in Norcross GA, offers low cost voice services tailored for hotels, resorts and extended stay properties.  Defero3 provides unique cost saving capabilities which offer the choice of utilizing the hotel’s existing telephone wiring infrastructure or leveraging a CAT5e/CAT6 wiring infrastructure by converging the voice and data into one seamless network – eliminating the problem of managing and maintaining expensive premise-based PBX equipment.

For more information, please send an inquiry to sales@defero3.com, or visit www.defero3.com

About Kinseth Hospitality Companies:
Kinseth is a leading hospitality management, development and ownership company with a proven track record of driving value for investors and operating award-winning hotels, restaurants and meeting facilities. Kinseth Hospitality is based in North Liberty, Iowa and currently operates over 40 hotels and 10 branded restaurants in eight states.